Perhaps the easiest way for a business to find itself on a collision course with the Federal Trade Commission (FTC) is to make deceptive claims about its privacy and cybersecurity practices. Earlier this month, Uber agreed to a settlement with the FTC for doing just that.
Businesses that adhere to sound privacy principles are not only more likely to stay off the FTC’s radar, but will also be making a sound business decision. While consumer data can be valuable to your business, it is also valued by consumers. And, with today’s constant news of privacy mishaps, privacy has become a competitive differentiator upon which businesses can easily capitalize.