Businesses that adhere to sound privacy principles are not only more likely to stay off the FTC’s radar, but will also be making a sound business decision. While consumer data can be valuable to your business, it is also valued by consumers. And, with today’s constant news of privacy mishaps, privacy has become a competitive differentiator upon which businesses can easily capitalize.
Last week President Trump signed a Congressional resolution that overturned internet privacy rules promulgated by the Federal Communications Commission (FCC) during the Obama administration in 2016. The rules would have made it more difficult for broadband internet service providers (ISPs) to track, use, and sell information about its customers’ online activities. This article will cover what happened, what it means, and what may happen next.